With An Internet Full Of AI Slop Getting Ignored...
Learn To Write Impactful Long-Form Content
An audience is a by-product of content people love reading. Use The Profound Long-Form Writing System to publish one high-quality long-form post each week in one hour a day.
Join 185+ Students
"Craig is one of the few people I've seen who just "get it," and is great at teaching it.
He knows how to make deep ideas appeal to a large number of people, which is something that very few people can do.
If you love ideas, and want to learn to write, Craig is your guy."
Dan Koe, Writer & Founder of Eden
ARE YOU BEING IGNORED?
An Audience Is A By-Product Of Content People Love
Most people selling audience growth courses only ever talk about audience growth in their content.
Same thing with "learn to write online," or "build a personal brand."
They all promise the same thing:
Build an audience writing about your own interests and ideas.
Yet those same creators never write about their own.
They write content about content.
They write only about how to write.
They teach audience growth to people wanting to build an audience, which continues to build their audience.
You can do the opposite of those creators, like I have.
You can actually build an audience writing about anything you want.
You can write about anything you want and get people to care.
You just need a different system than what everyone else is teaching.
Right now, you're likely stuck in one of these places:
- You're writing long-form for Substack or YouTube but nothing is working. You're posting without a system, stuck between 0-1k subs, and no matter how much work you do, nobody is reading your content.
- You want to build an audience by writing long-form content, it's ok to want an audience, everybody does!
- You love learning and thinking about deep ideas, but it has always felt like a pointless hobby. You've never had a way to make it useful.
- You've looked at writing/audience growth courses before, but none of them teach how to write about your ideas and interests in an impactful way.(you don't need to write about audience growth to grow an audience).
Anyone with an AI subscription can create content that disappears the second it gets posted.
The barrier to entry for writing online has hit zero.
Which means the ceiling has gone up.
The opportunity is there for those who can write content worth reading.
I'm Craig!
Writer behind Profound Ideas
If you're here, you probably know who I am already. But in case you didn't know, here's some cool things I've achieved since I started writing online in May 2025:
- Built a 75k+ audience in 15 months (Substack & YouTube)
- Became a Substack Bestseller in 4 months (with just 11 long-form posts)
- 2.1+ million reads on Substack
- Currently gaining 300-500 email subs per day (500-800 on peak days)
"When I started writing online, Craig had just a few hundred subs. I watched him grow and grow into the thousands while I felt stuck, so I wrote to him for advice, with low expectations.
But he overdelivered, he shared everything he could, and as I applied it my own numbers took off.
Craig is the most genuine guy in the space. If you want to grow an audience through writing, you're in the right place. "
Conquer, Substack Bestseller with 20k+ subscribers
HOW IT WORKS
The Profound Long-Form Writing System
If you post one long-form essay a week, that's 52 shots per year.
That's not a lot, so every single one has to count.
My process:
I write my weekly newsletter for 30-60 minutes every morning. Sometimes more if I get into a flow and forget to stop. High-quality work adds up daily even if it's done in small amounts.
It always starts with the title. Non-negotiable.
The title is 70% of the content game.
I have a research and curation process that finds titles at the intersection of what people are already searching for (validation) and what you genuinely want to write about (personal interest) that I've developed over the last 15 months through trial and error.
We're not here to clickbait people.
Validated titles attract attention because they're proven to do so. Hence, they are validated by higher views/engagement, and show a proven demand for a perspective on that title (which is where you come in).
Then you have free rein.
You position and angle your own ideas, interests, and perspectives under those titles.
Philosophy one week, maybe psychology the next. Whatever you're learning about each week, you can write about it. And you learn the timeless principles of how to make any idea sound impactful and deeply persuasive to read.
These principles will change only when human psychology changes (it won't).
The result of all this being you write about what you actually care about, framed in a way people can't scroll past.
None of this works without attention first, though. You cannot get people to care about your ideas unless you have their attention. And once you have it, you make them interested.
If you can become interested in an idea, a skill, or another person, why can't other people too?
Sorry, but we're not that special ;)
That's what this course teaches. And since the system isn't static, every new framework, template, prompt, SOP and checklist I develop as I myself continue to grow and learn gets added to the course.
WHAT'S INSIDE?
The Profound Writer
A Practical Long-Form Writing System
Module 1: Attention
Understand the mechanisms that make profound writing highly engaging and attention-grabbing, so people actually click and read.
By the end of this module, you'll understand why some writing feels like a mindf*ck to read, and other writing… you couldn’t pay people to read it.
Module 2: How To Escape Beginner Hell in 3-6 Months
Gain clarity on how to diagnose your exact bottleneck limiting audience growth right now, and exactly what to do about it.
By the end of this module, you will know your exact bottleneck and have specific action steps for overcoming it. You won’t get vague advice like “keep posting consistently” or “spend 30 minutes commenting on other posts every day.”
Module 3: What Do You Write About?
Choose your 2-4 topics & sub-topics you will write about in your content, and start seeing your interests, problems, and experiences as an infinite source of ideas that nobody else could write about but you.
By the end of this module, you will have destroyed writer's block, and will never have to stare at a blank screen again.
Module 4: Build Your Own Curation Folder
Build and maintain your personal curation system that finds high-performing ideas for you, automatically, every week.
By the end of this module you will have a personal market research database that compounds in value the longer you maintain it.
Module 5: One Long-Form Post Per Week
Learn how to structure your days and weeks around writing one weekly post, without it consuming your life.
By the end of this module, you'll know how to complete one long form post every week, consistently, without fail.
Module 6: The Writing Process (From Start To Finish)
Walk through the entire writing process, from blank page to finished newsletter.
By the end of this module you'll go from staring at a blank page to sitting down each morning with a finished outline, knowing exactly what to write next, and finishing a complete long-form post in a few days (at most).
The Feedback System: Request A Module/Lesson/Prompt
This is an evolving course.
It will grow and improve based on what you actually need.
At the end of every module, there is a feedback survey. It takes 30-60 seconds to complete. Through your feedback, I can keep addressing your specific problems inside this course across time.
There is also a dedicated lesson for requesting specific modules and lessons you want to see added.
If I have missed something, or if there is something you are struggling with that isn't covered yet, let me know and I will address it.
WANT A SNEAK PEAK?
Click Through Each Module And Take A Look!
The Profound Writer
-
Introduction
4 lessons- Free Bonus: Lifetime Access To My Substack Paid-Tier
- Start Here
- IMPORTANT: The Feedback System
- The Profound Thinking Toolkit
-
Module 1: Attention
21 lessons-
Theory
- What Is Attention?
- Why Does Attention Matter to You as a Writer?
- Is Trying to Get Attention Manipulative?
- Why People Give You Their Attention
- How Attention Is Captured & Maintained (The Mechanisms)
- The Two Markers All High-Performing Content Must Hit
- What Is Good Packaging?
- What Is Validation?
- Angle & Positioning
- How To Write Engaging Titles
- How To Create Engaging Thumbnails
- How To Write An Engaging Hook
-
Examples
- Mechanisms
- Case Study 1 (Packaging)
- Case Study 2 (Packaging)
-
Action Steps & Prompts
- Prompt 01: The Attention Mechanism Analyser
- Prompt 02: The Validated Title Analyzer
- Prompt 03: The Title Generator
- Prompt 04: The Hook-Writing Coach
- Prompt 05: The Master Attention Editor
-
Feedback
- Module 1 Feedback
-
-
Module 2: How To Escape Beginner Hell In 3-6 Months
8 lessons-
Theory
- Beginner Hell Is Like Screaming Into The Abyss
- There's Always One Bottleneck Stopping You From Escaping
- Bottleneck 1: Your Packaging
- Bottleneck 2: Your Content Itself
- Launching Yourself Out Of Beginner Hell
-
Action Steps & Prompts
- Prompt 01: The Bottleneck Diagnosis & Action Plan
- Prompt 02: Long-Form Writing Checklist Evaluator
-
Feedback
- Module 2 Feedback
-
-
Module 3: What Do You Write About?
10 lessons-
Theory
- "You are the niche" yeah yeah I know
- Why Does Everyone Tell You to "Niche Down"?
- What Is a Web of Interests?
- Who Are You Writing For?
- How Do You Know If Your Ideas Will Work?
- How Do You Let Your Audience Guide You?
-
Action Steps & Prompts
- How To Build Your Web of Interests (Without AI)
- Prompt 01: The Perspective Excavator
- Prompt 02: Build Your Web of Interests
-
Feedback
- Module 3 Feedback
-
-
Module 4: Build Your Own Curation Folder
7 lessons-
Theory
- What Is A Curation Folder?
- The 3 Folder Set-Up
- The Intersection Between Validation & Interest
- How To Use Your Curation Folder For Research
-
Action Steps & Prompts
- How To Build & Use Your Curation Folder
- Prompt 01: Curation Connections
-
Feedback
- Module 4 Feedback
-
-
Module 5: One Long-Form Post Per Week
9 lessons-
Theory
- One High-Quality Piece of Writing Per Week (that's it)
- Why One Long Form Post Per Week?
- Most Of Your Writing Gets Written Outside Of The Writing Session
- The Sprint & Recovery Model
- Guard Your Attention Like Your Life Depends On It
- This Is A Way Of Life
-
Examples
- A Weekly Schedule You Can Follow
-
Action Steps & Prompts
- Prompt 01: Weekly Writing Planner
-
Feedback
- Module 5 Feedback
-
-
Module 6: The Writing Process (From Start To Finish)
21 lessons- The Big Picture
-
Research & Ideation
- Theory
- Examples
- Action Steps
- Prompt: Research Synthesis
-
Emulation & Learning
- Theory
- Action Steps
- Prompt: Content Breakdown Analyst
-
Outlining
- Theory
- Examples
- Action Steps
- Prompt: The Outline Builder
-
Writing (By Hand)
- Theory
- Examples
- Action Steps
-
Editing, CTA's, & Publishing
- Theory
- Examples
- Action Steps
- Prompt: The CTA Refiner
- Prompt: The Publishing Checklist Runner
-
Feedback
- Module 6 Feedback
-
Request A Module/Lesson/Prompt/Template
2 lessons- Module/Lesson/Prompt Request
- One Small Ask...
I'M NOT DONE YET!
Free Bonuses You'll Receive
Bonus 1: Free Lifetime Access To My Substack Paid-Tier
Lifetime access to my Substack paid-tier, which includes my two existing digital products:
- A Guide To Profound Reading ($11 standalone)
- The Profound Self-Education Guide ($23 standalone)
Plus every exclusive paid newsletter I have ever published, and will publish in the future.
The free lifetime access link is in the Introduction to this course.
Value: $34 in existing products, and $7/month or $56/year for paid-tier access, included free of charge.
Bonus 2: All Future Modules, Lessons, & Updates (Forever)
Every module, lesson, and update added to this course goes to everyone already enrolled, automatically, at no extra charge, forever.
The course you buy today will not be the same course in 3-6 months.
It will be better, bigger, and more valuable.
Which means the price will reflect that.
The people who buy it now will get the most for the cheapest price.
Bonus 3: Request A Module/Lesson/Prompt From Me Directly
There is a dedicated lesson inside the course for submitting requests.
If something is missing, if you are stuck on something not yet covered, or if there is a topic you want me to go deep on, you can ask me directly and I will address it.
This course grows based on what you actually need.
But I need you to tell me!
That is what the feedback system is for, my friend.
MY GUARANTEE
Full Refund Within 90 Days
If you complete this course and feel it hasn't delivered what I've promised, send me an email within 90 days and I'll give you a full refund.
No questions asked.
There is literally no risk for you.
I built this for my past self, so I've tried making it as good as possible.
If it doesn't deliver, you shouldn't pay for it.
That’s on me!
I will always recommend that you give it a real shot first.
30-60 minutes a day for 90 days.
You have the prompts and modules at your side.
You can also give me direct feedback.
What did you struggle with? Where did I miss something?
Please let me know. I am here to help you.
If you do both of those things and still feel the course isn't for you, no stress.
You have my email: contact@profoundideas.com
GET INSTANT ACCESS
The Profound Writer
Join Now
The Profound Writer
$150
Build an audience writing about your genuine interests and profound ideas.
✓ Module 1: Attention - The mechanisms that decide whether anyone reads what you write
✓ Module 2: How To Escape Beginner Hell in 3-6 Months - Diagnose your exact bottleneck and fix it
✓ Module 3: What Do You Write About? - Your Web of Interests and who you are writing for
✓ Module 4: Build Your Own Curation Folder - Your personal market research database
✓ Module 5: One Long-Form Post Per Week - The lifestyle design system behind the writing
✓ Module 6: The Writing Process (From Start To Finish) - Blank page to finished newsletter
✓ Bonus Lifetime access to the Profound Ideas Paid-Tier Substack ($56 Yearly) - Includes A Guide To Profound Reading ($11) and The Profound Self-Education Guide ($23), plus ongoing exclusive paid newsletter posts
✓ Bonus All future modules, lessons, and updates - Included automatically, forever, for free
✓ Bonus Request a module or lesson from me directly
I know what you might be thinking.
Because this is what I once thought myself:
"This is a course about building an audience... from someone who built an audience, by talking about nothing else but how to build an audience."
I have thought the same thing about every single creator in this space.
Go and check my Substack and Youtube right now.
Every post I have ever written is there, going back as far as May 2025.
Philosophy. Psychology. Learning science. Reading. Writing. Ideas I genuinely care about. Not a single post about how to build a newsletter, how to grow on Substack, or how to monetize a personal brand… until people started asking me how I did it myself.
That is what this course teaches, and why it now exists.
Not some system invented to sell a system. There’s enough bad actors out there selling those, and they’re easy to spot.
The Profound Writer goes over the exact system I followed, and still do follow, every single morning with writing my content.
Heck, I did it this very morning today. Maybe while you are currently reading this page!
I appreciate your time and attention.
I know it's very valuable.
If you have any questions, any at all, feel free to shoot me an email:
I’d love to help in any way I can.
You're an absolute legend.
- Craig :)