An audience is a by-product of high-quality content people love to read and nothing else

Learn To Write Content People Actually Want To Read (And The Audience Will Follow)

Use The Profound Writing System To Write 1 Long-Form Post Per Week, Build A Profound Online Presence, & Grow An Audience By Writing About Your Own Interests & Ideas

A Course That Keeps Growing, Evolving, & Improving, Based On Your Feedback!
Enroll In The Profound Writer
AI DIDN'T KILL GREAT WRITING

Profound Writing Is The Most Valuable Skill You Can Build Online

Will you take the opportunity?

Anyone with a Claude subscription can write mediocre content with the click of a button.

The barrier to entry for learning to write has hit zero.

But that means the ceiling went up.

Nobody wants to read AI (or human) slop.

Myself especially.

I don't want to be wasting your time here if this isn't for you.

So if you do not relate to one of these bullet points, feel free to leave this page:

  • You have a profound interest in deep ideas but no outlet for them. You see people online writing about the exact things you think about, and wonder why you haven’t tried doing it too.
  • You already have a personal brand, but your long-form content isn't getting the views/clicks (attention) you want. Or you're stuck in "beginner hell" with no clear system to break out of it.
  • You've tried writing before, online or not, but it felt chaotic and pointless because you had no clarity on what to write about.
  • You secretly want to be taken seriously as a thinker (this is a safe space, you can be honest about this).
  • You want to build an audience (it’s ok to want one, everyone does, but realize that an audience is a by-product of content people love to read).
  • You love learning new skills, reading books and taking notes, but it has always felt pointless, like a hobby gathering dust on a hard drive.
  • You feel like you're wasting your best thinking hours. Maybe at a job that drains you, and your mind only comes alive at night.
  • You think building a personal brand or an audience requires only ever talking about branding and audience growth, and not your own interests (I am proof that this is not true).
  • You assume you need a degree in writing or media, a niche to lock yourself into for life, or 4+ hours a day to start writing and build authority online. I’ll explain why you don’t need any of these in just a second.

I have plenty more points I could make.

But by now, you know whether or not learning to write like a profound thinker is valuable to you.

If so, what you're looking for is a vessel.

Somewhere to put your thinking.

A reason to sit down each morning that isn't doomscrolling.

That's what this course is, my fellow profound thinker.

Nice To Meet You, I'm Craig!

I've always had a profound interest in ideas

Everything I could get my hands on from philosophy and psychology, human and self-development, old books, famous thinkers and frameworks, one-liner quotes that lit a fire in my chest.

Ideas that almost everyone around me didn't seem to care about (I didn't understand yet that people can be persuaded to care).

It might surprise you that I hated school.

I was very good at it.

Standard education, to me, felt like I spent the first 21 years of my life memorizing things that I would never use or care about.

At least in college I discovered jiu-jitsu.

But my mind was still missing something.

I'd stay up late most nights learning about whatever really interested me.

Reading and highlighting books, while building a "second brain" instead of working on my final year thesis.

And deep down I knew it.

That my late night learning sessions felt pointless.

I was missing a vessel.

You have to become willing to be a fool at first

For 5 months, in my case…

With my thesis finishing up, and the panic of "what to do with my life" starting to roll in…

I decided to give writing a shot.

I preferred reading and learning.

But maybe writing about what I was reading and learning about might work? Somewhat?

My plan was to make a living from AdSense revenue (as per a Reddit post I read teaching me to earn a living as a writer).

I started an SEO blog.

And I'm not joking here, but I called it "Timeless Wisdom For Modern Living."

I seriously thought that name was going to be the money maker. Although it's twice as long and harder to pronounce than money maker…

I spent five months learning to build a website from scratch.

For that reason it was a mistake.

But it still taught me that AI is going to wipe out SEO blogs, and eradicate the bland, generic creators who all think the same, sound the same, and are therefore saying the same things as each other online.

Then I found my opportunity...

One YouTube video changed my life

I watched one video about writing online under your own personal brand.

As cringy as I find the word personal brand…

And I refused to believe this profound idea at first:

Perspectives are becoming more valuable than information.

How so?

AI could produce information all day if you told it to.

But it couldn't produce a perspective.

It doesn't have one.

I was the 10 year old kid who got picked on for staying inside all summer playing Minecraft on my Xbox 360.

Now I was supposed to put myself in front of strangers?

And share my perspective online?

By personal choice?!?!

I tried using AI to write bits for me, anyway, here and there.

And I blended in with everyone else doing the same.

But the second I started writing fully by hand, funnily enough, I started discovering my own content/writing principles.

And here they are.

If you do what everyone else is doing, you'll get the same results as everyone else.

Ah yes. My 2 months in beginner hell.

I started writing one long-form post a week, sent out via an email newsletter.

On Substack.

And I wrote in order to learn.

As a learner, learning in public, figuring it all out as I went.

Did I write about audience growth, personal branding, or "10 tips for optimizing growth on Substack," like nearly every beginner does on day one?

God no.

I wrote about whatever I was learning about that week.

I wrote content I myself would have loved reading.

The profound ideas I cared about had a home.

For the first 2-3 months I was invisible.

Then it all happened…

And it didn't stop happening.

My growth was linear. 

I was petrified sending those early essays out.

I had always been very agreeable. I hated conflict. Anytime someone disagreed with me, ever, I believed I was instantly in the wrong.

Not a fun way to live.

So hitting "send" on an essay felt like I was asking for trouble (and a serious slagging).

Things started getting… strange

People started messaging me asking for writing advice.

Asking me to review their work.

To edit their work.

To help them write one on one.

I've even been asked by entrepreneurs looking to buy Profound Ideas from me.

(I'm not kidding).

None of which made any sense to me.

I wasn't teaching writing or content specifically.

I wasn't talking about my writing/content system whatsoever.

I wasn't talking about how to grow a real audience or build a personal brand either.

I was just writing about... my profound ideas.

If you care about social proof, read through my content. It's all there, even my very first newsletter from May 2025.

My point:

Writing is thinking, and your thinking is what determines the quality of everything you make.

I am yet to meet somebody who loves reading AI writing.

If everybody is letting AI write (and therefore think) for them, where is the value?

But thinking, my friend, thinking is the new moat.

That is why I have made this course.

The knowledge I wish I had on day one

If I went back to the version of myself a year ago, who, unfortunately, was terrified of everything and everyone, scared of getting himself "out there," and who had no idea how to think about writing, with or without AI…

I would hand him this course.

I made this course for my past self.

Selfish, I know.

Solve your own problems and sell the solution... as they say.

I've earned the right to do that in just one year.

Enroll Today
HOW THIS WORKS

Terrible Content = Invisible Content

Slop does not get read, ever, by anyone

Sorry if I start sounding harsh.

I am talking to my past self with this one.

Forget the bloody algorithm.

A terrible piece of content can get shared by an algorithm to 1 million people and still get no views.

Terrible writing is terrible writing.

It will never get seen. Algorithm or not.

I say this because audience growth is a skill.

As is attracting attention and converting that attention into interest in what you wish to say.

If you can hit every principle, that can drastically increase your chances of "doing well," and reaching hundreds of thousands of people with a single piece of writing becomes a matter of time.

Not luck.

I've had posts reach hundreds of thousands of people this way.

Compare that to throwing darts in the dark, having never thrown one before…

But none of it works without one thing first.

You can't get people to care about your ideas unless you have their attention first.

Once you have it, you make them interested.

And if you can become interested in an idea, a skill, or another person, so can other people.

Sorry. You're not that special.

One long-form post a week is the engine

One high-quality post, that is.

I write my weekly newsletter for 30-60 minutes every single morning.

Sometimes 90 if I get into a flow and forget to stop.

I choose my title or topic early in the week.

I consume high-performing content, read old books, listen to podcasts and lectures, and let my brain look for patterns between random ideas that might connect to each other (if you can connect an idea, you can write about it).

Most of my time is spent thinking about the outline.

This is 80% of the writing process.

I go on walks every day, jotting down whatever comes to mind, and add those ideas to my outline, or my newsletter directly throughout the week.

All I do each morning is write one section a day till it's done.

High-quality work adds up daily.

Even if it's done in small amounts.

Most of the writing happens outside the writing session

You won't get your best ideas within a one hour time-block each morning.

You get them on walks.

In the shower.

Mid-conversation or while half-listening to a podcast.

Think about Friedrich Nietzsche.

You might have heard of him.

Nietzsche wrote in the mornings, then read, then hiked in the mountains with a notebook.

He believed any idea not conceived of on a walk was a poor one.

You get to live the same way.

Treat your morning session like the most sacred part of your day.

Writing first thing is what I recommend.

I've been doing this consistently for over a year (before work, during lunch, after work, on days off and weekends), simply because writing is how I learn, think, and feel fulfilled in my life.

On using AI

Every output from AI should be (1) an observation, or (2) a question that makes you find, decide, or articulate something yourself.

Anything else is an opinion that AI has no standing to make.

Why?

AI does not have a perspective.

So why let it tell you what good writing is when it has no judgement itself on such a thing?

You can see how this starts getting hairy with people letting AI tell them what is considered good or bad content…

That's why the prompts inside this course can only make observations and ask you questions.

They cannot write for you.

They are designed to make you think, and that's exactly why they're hard to use.

But they're engineered unlike any prompt I have ever seen elsewhere. 

Which means you will get different results from using them.

Where the money comes from

My first €10k came from promoting offers inside my newsletter.

I still work a day job (now part-time).

And I'm earning €1-2k per month on top of that, from 30-60 minutes of writing each morning.

Which is life-changing money to a lot of people.

I could have built a service offer and made more money, sure.

But creators trying to sell coaching offers to help you find clients, they don't like telling you that client work is messy, and cold DMs are not fun.

I'm still in the process of building my part-time business in public.

And I'll keep following this exact system as my own audience and revenue grow.

So I can say this safely:

Build the audience by writing genuinely great content, then figure out your offer.

Content builds the audience.

The audience is what makes an offer possible at all.

For B2B, corporate personal brands, sure. Content is offer-specific from day one.

But I am a writer.

I write essays.

I write about deep ideas to develop and build my mind online.

I made my first 2 digital products (reading and self-education guides) based on two high-performing posts I wrote.

Content is a validator for things to build and sell down the road.

With The Profound Writer, I am teaching what I did, and what is still working for me.

Enroll Now

What's Inside The Profound Writer?

From Zero Subs To A Profound Personal Brand With Long-Form Writing

A Practical Writing/Content System For Writers & Creators

Module 1: Attention

Attention. Always. Comes. First.

Before persuasion, interest, the opening line, or a single subscriber.

Nobody wants to read a dull piece of writing.

Would you?

Which is why we must understand the mechanisms that make a piece of writing highly engaging.

  • What Attention Actually Is - Why it is the most fundamental currency in the world today (and not followers, views, likes, or anything else)
  • The Big 3 Attention Mechanisms - Pattern interrupts, curiosity loops, & visual cues. The three mechanisms that decide whether someone reads your first line and the beyond it
  • Packaging - Your title, thumbnail, and hook working in unison. If nobody clicks, nobody reads. It doesn't matter how profound your ideas are without good packaging.
  • Validation & Angle - How to find what people are already clicking on, and position your own ideas, interests, and perspective underneath it, so you can write about anything you want and still do well
  • The Supporting Mechanisms - Open loops, pacing, specificity, stakes, social proof, the second-person "you." The remaining mechanisms that keep someone reading once you have their attention.

By the end of this module, you'll understand why some writing feels like a mindf*ck to read, and other writing… you couldn’t pay people to read it.

And I promise you will never look at a title or opening line the same way again (it’s strange, actually)

Module 2: How To Escape Beginner Hell in 3-6 Months

There is always one bottleneck holding you back.

Right now.

The problem is most creators don't know which one it is, so they try to fix everything at once and improve nothing.

  • The Bottleneck Diagnosis Framework - There are 2 bottlenecks. Packaging (nobody clicking) or content (people clicking but dropping off). Every writer in beginner hell is in one of these two.
  • Market Research - The most important and most skipped step in the entire writing process. You cannot create desire in a market. Which means all you can do is direct it. The right type of data tells you where the attention is.
  • The 5 Levels of Awareness - Eugene Schwartz's framework for understanding exactly where your reader is starting from. Most content fails because it assumes the reader knows what the writer knows… and cares too.
  • The 4 Content Layers - Awareness, Craft, Value, & Persuasion. If you're getting clicks but no subscribers, one of these four is the problem. This module shows you which one.

By the end of this module, you will know your exact bottleneck and have specific actions to fix it.

Don’t worry.

You won’t get any vague advice to “keeping posting consistently” or “spend 30 minutes commenting on other posts a day.”

Content matters more than anything else, that is, writing excellent content to launch you out of beginner hell forever.

Module 3: What Do You Write About?

“You are the niche” yeah yeah I know.

But telling someone "you are the niche" without giving them anything practical to work with is like telling someone to "just be yourself" before a job interview.

  • Your Web of Interests - Your personal system of interconnected topics, sub-topics, ideas, problems, favorite thinkers, frameworks, and interests, that all connect toward a mountain you are climbing. 
  • Who You Are Writing For - Write to three versions of yourself. Your past self (the person 1-3 mountains behind you). Your present self (the problems you are solving right now). Your future self (the mountain you are climbing toward).
  • You Only Need To Be 1-2 Steps Ahead - Proof is not a six-figure income. In the beginning, proof can be just showing your work (but there’s a way to doing this correctly)
  • How To Let Your Audience Guide You - The signals that tell you what to write more of, once people start reading

By the end of this module you'll stop staring at a blank screen wondering what to write about. You will start seeing your interests, problems, and experiences, as an infinite source of ideas that nobody else could write about but you.

Module 4: Build Your Own Curation Folder

This is one of the highest-leverage tools in your entire toolkit.

Especially if you actually use and maintain it.

Writing that creates leverage is found at the intersection between validation and interest.

Your curation folder is how you find that intersection every single week.

  • Three Folders - Your own best posts (what's already working with your audience), an emulation and learning folder (craft development from writers/creators you admire), and a profound idea swipe file (validated, genuinely interesting ideas from any niche)
  • The Daily Creator Scroll - 10-15 minutes a day scrolling with the eyes of a creator, not a consumer. For hunting for where the attention is online right now.
  • The Intersection Between Validation & Interest - If all you do is chase validated ideas, your content will perform, sure, and have no perspective. If all you do is write about your interests, your content will have soul… but nobody will click. Needing both is a non-negotiable.
  • Immersion In Profound Ideas Is How You Learn To Write Profound Ideas - After 2-3 months of consistent use, you'll have hundreds of validated ideas and angles on speed-dial

By the end of this module you will have a personal market research database that compounds in value the longer you maintain it and you will never run out of (profound) topics, titles, and ideas to write about.

Module 5: One Long-Form Post Per Week

One high-quality piece of writing per week is the answer.

This module is about lifestyle design.

What your way of life across every day and every week will look like as a writer.

  • The Sprint & Recovery Model - Your 30-60 minute morning writing session is the sprint. Everything else (walking, reading, thinking, idling, exercising, living) is recovery and fuel. Your creative muscles tire exactly like physical ones.
  • Most Of Your Writing Gets Written Outside The Writing Session - Ideas come on walks. In the shower. Mid-conversation. Write them down immediately. You’ll forget about them if not, which means when you sit down to write, the post for the week is already done.
  • Write In The Morning, Get Your Ideas Outside Of That Time - One section per day, 400-800 words, done in four days. Never trade quality for volume. Every single time quality has been traded for volume, for myself, at least, engagement always drops.
  • Guard Your Attention Like It Is A Scarce Resource (It Is) - I once read one negative YouTube comment before sitting down to write and it threw off my entire morning. One notification was all it took.

By the end of this module, you'll stop treating writing like a grindset bro and start living like the ancient philosophers actually did. Which is pretty cool. Mornings for writing, days for thinking, evenings for studying the craft… not a bad way to live, in my humble opinion.

Module 6: The Writing Process (From Start To Finish)

From the learning science perspective:

Research is encoding.

Writing is retrieval.

If you don't have ideas to write about, you don't have knowledge.

Research is just learning, if you think about it.

This module guides you through the entire writing process, from blank page to finished newsletter.

  • Research & Ideation - Find the intersection between validated titles and your own personal interests. Consume widely. Synthesize ideas. Ideation is about holding everything you've consumed in your mind at once and looking for connections across the big picture.
  • The APEX Framework - My personal long-from writing framework: Attention, Perspective, Excitement, Execution. Each stage is a belief shift. Every section follows what → why → how. Remember: the outline is 80% of the writing work done.
  • Write By Hand, First - Writing and editing require two completely different modes of thinking: divergent and convergent. Write the whole draft without stopping. Switching between the two is like having one foot on the accelerator and the other one on the brake.
  • Editing & Publishing - Cut any sentence that doesn't earn its place. Read it out loud. If you stumble, the reader will probably stumble too. Give value first, then promote with your CTA (how I keep my writing value-first and non-salesy, according to what people have told me).

By the end of this module you'll go from staring at a blank page to sitting down each morning with a finished outline, knowing exactly what to write next, and finishing a complete long-form post in a few days (at most).

The Feedback System: Request A Module Or Lesson

This is an evolving course.

It won't be static.

The Profound Writer course will grow and improve based on what you actually need.

This is important:

At the end of every module, there is a feedback survey.

It takes 30-60 seconds. Through your feedback, I can keep addressing your specific problems inside this course across time.

There is also a dedicated lesson for requesting specific modules and lessons you want to see added.

If I have missed something, or if there is something you are struggling with that isn't covered yet, let me know and I will address it.

Modules In-Progress

Three new modules are currently in development:

  • AI Module - How to use AI better than 99% of people writing online right now (who all sound the same), and create your own hand-writing first AI workflow
  • Growth & Monetization - For absolute beginners, once the audience is growing and you’re looking to start monetization as a newbie (like I was). I'll run over my paid-newsletter model, and my digital product creation process (create it once, sell them forever).
  • How To Study (And Emulate) Great Writing - Learn to study and learn from high-performing writing, so everything you write can become high-performing.
Enroll Now

I'm Not Done Yet!

When You Enroll In The Profound Writer Today, You Also Get:

Bonus 1: Free Lifetime Access To My Substack Paid-Tier & Future Exclusive Guides

Lifetime access to my paid-tier Substack, which includes my two existing digital products:

  • A Guide To Profound Reading (€10 standalone)
  • The Profound Self-Education Guide (€20 standalone)

Plus every learning and writing strategy I publish going forward on my Substack.

The free lifetime access link is in the Introduction to this course.

Value: €30 in existing products & €9/month or €59/year in ongoing access, included at no extra charge.

Bonus 2: All Future Modules, Lessons, & Updates (Forever)

Three new modules are already in development:

Every module, lesson, and update added to this course goes to everyone already inside automatically, at no extra charge, forever.

The course you buy today will not be the same course in 6 months.

It will be bigger, deeper, and more valuable.

The price will reflect that.

The people who buy now get the most for cheapest.

Bonus 3: Request A Module Or Lesson From Me Directly

There is a dedicated lesson inside the course for submitting requests.

If something is missing, if you are stuck on something not yet covered, or if there is a topic you want me to go deep on, you can ask me directly and I will address it.

This course grows based on what you actually need.

But I need you to tell me!

That is what the feedback system is for, my friend.

Bonus 4: The Prompt Library

Every module ends with a set of purpose-built prompts, engineered to make observations and ask you questions rather than think for you.

They are hard to use. And that is the point.

Every idea still has to come from your own brain!

Enroll Now

 My Guarantee

A Full Refund Within 90 Days

I'm Confident Enough To Put My Money Where My (Profound) Ideas Are

If you devour this course, and feel it hasn't delivered what I promised, send me an email within 90 days and I'll give you a full refund.

No questions asked.

There is literally no risk for you.

I am confident enough in this material to put my money where my mouth is (or where my ideas are!)

I built this for my past self, and I've tried to make it as good as possible.

If it doesn't deliver, you shouldn't pay for it. That’s on me.

There’s just two tiny conditions.

(1) Give it a real shot first.

30-60 minutes a day for 90 days. You have the prompts and the modules by your side.

(2) Give me feedback

What did you struggle with?

Where did I miss something? Did I fail to fulfill a promise?

If you do that and still feel the course wasn't worth it, no stress.

Here is my email: contact@profoundideas.com

Get Instant Access

The Profound Writer

Enroll Today

Early-bird pricing ends July 21st

$150 $75

The practical long-form content system for building an audience by (actually) writing about your own interests.

âś“ Module 1: Attention - The mechanisms that decide whether anyone reads what you write

âś“ Module 2: How To Escape Beginner Hell in 3-6 Months - Diagnose your exact bottleneck and fix it

âś“ Module 3: What Do You Write About? - Your Web of Interests and who you are writing for

âś“ Module 4: Build Your Own Curation Folder - Your personal market research database

âś“ Module 5: One Long-Form Post Per Week - The lifestyle design system behind the writing

âś“ Module 6: The Writing Process (From Start To Finish) - Blank page to finished newsletter

✓ Bonus Lifetime access to the Profound Ideas Paid-Tier Substack - Includes A Guide To Profound Reading (€10) and The Profound Self-Education Guide (€20), plus ongoing learning and writing strategies

âś“ Bonus All future modules, lessons, and updates - Included automatically, forever

âś“ Bonus Request a module or lesson from me directly

✓ Bonus Purpose-built prompt library - One set of prompts per module, engineered to make you think (sorry, they won’t think for you!)

Why €75 now and €150 after July 21st?

This course is never static, since, it’s an evolving course that grows over time.

Three new modules are in development.

Every module I add, every lesson I refine, every new prompt I build or improve, and every update I release, it automatically goes to everyone who has already bought the course.

But at no extra charge.

The price goes up because the course gets bigger (and better, obviously).

The people who buy now get the most for the cheapest price.

I'll let you know 3 weeks before the next price increase.

Enroll In The Profound Writer Today!

You're still here?

Of course you are.

I know because you’re a different type of thinker.

You care enough about this to have read this far, which, honestly, is more than most people do with anything.

But I also know what you're thinking.

Because this is what I once thought myself:

"This is a course about building an audience... from someone who built an audience, by talking about nothing but how to build an audience.

My friend.

I have thought the same thing about every single creator in this space.

So go and check my Substack and Youtube.

Right now, if you want.

Every post I have ever written is there, going back as far as May 2025.

Philosophy. Psychology. Learning science. Reading. Writing. Ideas I genuinely care about.

Not a single post about how to build a newsletter, how to grow on Substack, or how to monetize a personal brand… until people started asking me how I did it.

That is what this course teaches.

Not a system invented to sell a system.

There’s enough bad actors out there, and they’re easy to spot.

The Profound Writer goes over the exact system I followed, and still do, every single morning.

Heck, I did it this very morning today. Maybe even while you were reading this!

I appreciate your time and attention.

I know it's very valuable.

If you have any questions, any at all, feel free to shoot me an email:

contact@profoundideas.com

I’d love to help in any way I can.

You're an absolute legend.

- Craig :)

I Want To Enroll

You Have Questions?

 I Got Answers!

If something isn't covered here, my email is above

Is this is a self-paced course?

Yes! You work through it at your own pace. And, you have lifetime access and all free updates in the future.

How much time does this actually take?

30-60 minutes of physical writing per day. That's it for the writing session itself. The rest, so, your ideas, research and thinking, that happens on walks, listening to podcasts, mid-conversation. Most of your writing gets written outside the writing session. That's the whole point of Module 5.

How long before I see results?

From my own experience, and from creators I've spoken to, escaping beginner hell should take no more than 3-6 months. If it's taking longer than that, you have everything you need inside this course to diagnose exactly why, starting with Module 2.

I have multiple interests. Do I need to pick a niche?

Your mind is your niche. That is why we build a Web of Interests in Module 3. You can write about many topics and sub-topics without ever being locked into one lane. Locking yourself into one topic for life actively works against how your brain learns. It connects ideas associatively, across everything you do and consume.

Do I need a following to start?

Writing, or the more boring term, content… is how you grow an audience on any platform. I started with zero subscribers in May 2025. This course is built for those aspiring writers like me back then, and seasoned writers looking for guidance.

I'm already writing but getting no traction. Will this help?

Yes. Module 2 exists specifically for this. There are two bottlenecks (packaging or content). One of them is yours right now. The module shows you which one and gives you specific actions to fix it.

I am not an expert. Why would anyone listen to me?

I have written about nothing but my own interests, ranging from philosophy, psychology, learning science, reading, and now, writing. The only reason I am selling this content course, is because I achieved the results I achieved with this system, writing about those topics mentioned. All you need is a genuine interest in learning new skills and topics, and to understand the principles that make people care about what you write. i.e. how to write with impact and persuasion. Both of which, are a skill, that this course teaches.

What is AI's role in this course?

AI can make observations and ask you questions. It can help you think. But it cannot think for you. That's exactly how the prompts inside this course are built. They are hard to use for that reason. But that difficulty is the point. Every idea in your writing has to come from you.

Is this a monetization course?

No. This is a writing and content system. It sets you up for monetization by building the audience and the body of work that makes monetization possible down the road if you so chose. Content builds the audience. The audience makes an offer possible. That is the order that I recommend you follow. A Growth & Monetization module is coming for when you're ready for that next step.

What platform should I use?

I recommend Substack. That is where people go to read long-form content right now. You can also use X, or YouTube if you record yourself reading your long-form writing as a video script. The platform matters less than the writing itself. My only 2 platforms right now are Substack and YouTube. 

What if I'm not interested in audience growth yet?

That is completely fine. Writing still gives you a more developed mind, deeper critical thinking skills, an antidote to doomscrolling, and a hobby that will give your life a profound sense of purpose each morning. The audience, if you want one eventually, follows from the writing. It always does!

Is this a video course?

The course is written, with purpose-built AI prompts at the end of each module. It is written by design. You learn faster from reading than you do watching or listening. Saying that, walkthrough and example videos are coming in the next course update.

What's your refund policy?

Within 90 days. Saying that, you do have direct access to request modules, lessons, and give feedback at the end of every module. If something isn't clear, isn't working, or is missing entirely, tell me. And I'll address it. The course improves based on what you actually need based on the feedback you give me. If you still want a refund, no hard feelings! Send me an email within 90 days and I'll refund you. No questions asked.

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